The Outrage Reset
The Outrage Reset There’s a rhythm to social platforms that you only notice when it breaks. For several weeks, everything felt quiet. Not peaceful — just empty. Lower engagement. Fewer people engaging. Lower time on platform. A kind of digital low tide. And then, almost on cue, the feeds snapped back with something familiar: outrage . Not the organic kind. The algorithmic kind — the kind that feels placed, like a scent pumped into a mall. It showed up everywhere at once. Different platforms. Same emotional temperature. Same framing. Same tone. Like someone hit the same switch in a dozen different rooms. A system trying anything to get its readers to engage. When engagement drops, platforms don’t get reflective. They get hungry. And outrage seems to be the most common tactic in their playbook. You can feel the machinery in it — the way the posts lean toward conflict, the way the headlines sharpen, the way the feed tries to pull you into a reaction you didn’t ask for. It’s not subt...